About me
I’m Irina, a designer based in Pasadena, CA, specializing in UX/UI, product, and visual design. I create human‑centered digital experiences for both B2B and B2C products—spanning mobile apps, websites, and branding systems.
I’ve worked across tech, fintech, and e‑commerce, collaborating with cross‑functional teams to turn complex ideas into clear, functional solutions.
Beyond client work, I contribute to the Pasadena tech community through Innovate Pasadena, supporting local events with branding, and a variety of visual assets.
Good design, for me, is not just seen—it’s felt.
Services
End-to-end product design
Visual Design & Presentations
User experience design
Branding & Visual Identity
Product Strategy
Design for Events & Marketing
Experience
2024 – Present
Hyperspace
UX/UI Designer
Led end‑to‑end UX/UI design for a mobile application, including branding, user research, analytics, and designing both B2C and B2B flows.
Designed UX/UI solutions, marketing websites, and branding assets for IT and e‑commerce clients.
Created sales presentations, promotional sites with no‑code tools, and UX/UI for a Shopify app, collaborating closely with developers and stakeholders.
2022 – 2024
Garage Eight
Digital Product Designer
Increased B2B website traffic by 50% through a website redesign, UX/UI improvements, and SEO optimization, collaborating with international cross-functional teams to create a more user-friendly and engaging experience.
Attracted 20% more business partners across 10 countries by restructuring the sales process, redesigning promotional presentations and materials for large B2B conferences.
Designed promotional items and branded merchandise to attract prospective customers at large international industry events.
2021 – 2022
Cloud Castle
Web Designer
Successfully contributed to the execution of 22+ website projects, collaborating with designers
and developers from concept to final launch.
Created wireframes, UI kits, and landing pages, assisting companies in developing apps, websites, and mobile services with a strong focus on usability.
2019 – 2021
IKEA
Graphic Designer
Followed detailed corporate style guidelines to ensure brand consistency across various media and marketing campaigns.
Optimized in-store advertising by analyzing customer traffic flow, strategically placing signage, infographics, posters.
Tools
Figma
Interface & Product Design, Prototyping
Slack
Team Communication & Collaboration
Adobe Creative Suite
Visual Design, Motion, Marketing Assets
Notion
Project & Knowledge Documentation
Miro
UX Research, Brainstorming, User Flows
ChatGPT
Content Generation, Research Support
Midjourney
AI‑Driven Concept Visualization
Cinema 4D
3D & Motion Graphics
Blender
3D Modeling
Zoom
Remote Collaboration & Design Reviews