Branding and Design Support
for a Major Streaming Event

Branding and Design Support for a Major Streaming Event

Event Branding · Visual & Motion Design · 2023

PlayButton is a large‑scale tech conference organized by Kinopoisk, the biggest streaming platform and part of the Yandex ecosystem (often called the “Russian Google”).


The event brings together professionals in video production, development, and distribution to showcase how top‑quality content is created and delivered seamlessly across devices — from smartphones to 4K TVs.

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The Challenge

Designing for an unusually large, non‑standard screen with strict visual requirements.

  • Tight one‑month timeline to deliver full branding, print, and motion assets.

  • Remote collaboration with the Cloud Castle team, Yandex/Kinopoisk designers, and developers across time zones.

  • Live support during the conference, updating presentations and visuals on the fly per speakers’ requests.

Sample project image

My Role & Team Collaboration

I was part of the Cloud Castle design team, working with an art director, another designer, and developers.
My contributions included:

  • Motion Design – Storyboarding and animating stingers for stage screens and social media

  • Print & Merch – Participating in the design of event boxes, stickers, badges, and branded speaker kits

  • Presentations – Preparing 19 speaker decks and handling live edits during the event

  • Stage & Environmental Design – Supporting stage visuals and branded apparel for speakers

Sample project image

Work Highlights

  1. Merch & Print Materials

  • Branded box with a notebook, badge, pen, power bank, and sticker pack

  • On‑site signage and printed banners

  1. Stage & Environmental Design

  • Stage shaped like the PlayButton symbol

  • Branded speaker apparel and visual consistency across screens and banners

  1. Motion & Animations

  • Animated stingers for speaker intros and transitions

  • Background animations for stage and social media teasers

  1. Presentations & Live Support

  • Unified presentation system for 19 speakers

  • Real‑time updates and support during the event

Sample project image
Sample project image

Impact & Results

Delivered a cohesive, recognizable conference identity under extreme deadlines

  • Enhanced audience engagement for both live and broadcast viewers

  • Positive feedback from Yandex and Kinopoisk teams and event participants

  • Repeat collaboration for the following year’s PlayButton conference

Sample project image
View Animations
View Animations

Irina Kapnik

Irina Kapnik

Branding
and Design Support
for a Major
Streaming Event

Event Branding · Visual & Motion Design · 2023

PlayButton is a large‑scale tech conference organized by Kinopoisk, the biggest streaming platform and part of the Yandex ecosystem (often called the “Russian Google”).


The event brings together professionals in video production, development, and distribution to showcase how top‑quality content is created and delivered seamlessly across devices — from smartphones to 4K TVs.

Thumbnail image

The Challenge

Designing for an unusually large, non‑standard screen with strict visual requirements.

  • Tight one‑month timeline to deliver full branding, print, and motion assets.

  • Remote collaboration with the Cloud Castle team, Yandex/Kinopoisk designers, and developers across time zones.

  • Live support during the conference, updating presentations and visuals on the fly per speakers’ requests.

Sample project image

My Role & Team Collaboration

I was part of the Cloud Castle design team, working with an art director, another designer, and developers.
My contributions included:

  • Motion Design – Storyboarding and animating stingers for stage screens and social media

  • Print & Merch – Participating in the design of event boxes, stickers, badges, and branded speaker kits

  • Presentations – Preparing 19 speaker decks and handling live edits during the event

  • Stage & Environmental Design – Supporting stage visuals and branded apparel for speakers

Sample project image

Work Highlights

  1. Merch & Print Materials

  • Branded box with a notebook, badge, pen, power bank, and sticker pack

  • On‑site signage and printed banners

  1. Stage & Environmental Design

  • Stage shaped like the PlayButton symbol

  • Branded speaker apparel and visual consistency across screens and banners

  1. Motion & Animations

  • Animated stingers for speaker intros and transitions

  • Background animations for stage and social media teasers

  1. Presentations & Live Support

  • Unified presentation system for 19 speakers

  • Real‑time updates and support during the event

Sample project image
Sample project image

Impact & Results

Delivered a cohesive, recognizable conference identity under extreme deadlines

  • Enhanced audience engagement for both live and broadcast viewers

  • Positive feedback from Yandex and Kinopoisk teams and event participants

  • Repeat collaboration for the following year’s PlayButton conference

Sample project image
View Animations

Irina Kapnik